WE DEPLORE THE WASTE OF LIFE IN ENDLESS, POINTLESS, DIRECTIONLESS MEETINGS AND BY THE STORM OF UNNECCESSARY EMAIL AND OTHER COMMUNICATIONS WHICH ROB MANAGERS OF TIME AND CREATIVITY AND STOP THEM DOING WHAT THEY SHOULD:

# FOCUSING ON OUTPUT/ RESULT

# INNOVATING

# PLANNING HOW TO SATISFY THE CUSTOMER

# PLANNING HOW TO BEAT THE COMPETITION

# THINKING ABOUT HOW TO ENGAGE, DEVELOP AND LEAD THEIR PEOPLE

# EVEN, JUST......................................... THINKING!

WE CALL FOR NEW COMMUNICATIVE PATHWAYS -  PATHWAYS WHICH CAN:

# GAIN OUTPUT FOCUS

# CLARIFY RATHER THAN OBSCURE

# SAVE RATHER THAN WASTE TIME

# PROMOTE RATHER THAN STIFLE INNOVATION

# HARNESS, RATHER THAN DROWN IDEAS

# GET STUFF DONE RADICALLY QUICKER BY WORKING SMARTER

WE COMMIT TO DEVELOPING AND SHARING THESE PATHWAYS TO THE BEST OF OUR CREATIVE SELVES.

WE COMMIT TO WALKING OUR TALK, DOING WHAT WE ADVOCATE, BEHAVING WITH INTEGRITY.

WE COMMIT TO MEASURING OUR OWN OUTPUT AND DEMONSTRATING THE  EMPIRICAL VALUE OF OUR APPROACHES.